Chamonix December 2007; almost 200 professionals from the tourism industry gathered to discuss the effects of property boom at the 9^th Tourism Summit. Approximately 85% French participants and speakers, others came from mainly Switzerland, Italy and Germany.  Marketing and communication efforts are important destination drivers. Most of the presentations and comments were driven by an inside-out approach; a typical phenomenon when changes in market conditions appear. Which are these radical external changes?

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