On Wednesday the 24th, the latest Starbucks will open in Amsterdam at De Bloemen Markt. Starbucks Vice-Presedent store design EMEA, Ad de Hond, is responsible for this new coffee shop. According to the Starbuck’s ‘Renaissance-plan’, local shops should have a local touch and feel. Did Starbucks succeed in this Bloemenmarkt promise and how does this relate to their Rembrandtplein store in The Bank?

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